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Innovative Process
Challenges
The main market challenges are product homogenization and increasing consumer quality demands. To stand out in this competitive market, we need to create unique product value.
Market research indicates that consumers prioritize design and materials, requiring greater attention to detail and innovation in the development process.
Project Goals
Enhance brand value through innovative design and high-quality materials
Results
The new teddy bear series is scheduled to begin mass production in Q3 2024. Product designs have received over 90% positive feedback in consumer testing. Initial production of 5,000 units will be sold simultaneously online and offline, with projected sales of 20 million yen.
Through market feedback and improvements, we will continuously optimize product design and production processes to maintain market competitiveness.
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